Non-profits

Which ones are the most likely to be interested in crypto, but also to attract actual donations. Who in the organisation to approach? Who needs to green-light it?

• Donat should first focus on smaller to mid-size charitable non-profits that rely on direct donations.
• ‘size’ of the organisation is tricky to measure but they should have a
  • decent online presence,
  • base of individual donors
  • still be small enough to not have a huge board of directors that would likely block adoption of crypto.
  • Smaller:
    • 1000+ Facebook/Instagram followers
    • 100k+ czk collected on Darujme.cz or transparent bank account
    • They are usually up for trying anything to raise money => ****easy to onboard.
    • They don’t collect many donations so it will be even less in crypto
• Mid-size: Many non-profits are very small, sometimes and
  • 5000+ Facebook/Instagram followers
  • 500k+ czk collected on Darujme.cz or transparent bank account
  • Harder to onboard because more people need to green light the decision
  • Have a good reach/reputaion that will help Donat establish itself as a legit platform
  • More donations in crypto can be expected
• Donat should use their channels to promote their crypto-fundraiser and in turn Donat itself.

Crypto Users

Which crypto users are the most likely to donate in crypto. Where and how to reach them?

• Donat should target active crypto users, most likely the ones who have already been in crypto for a while.
• Been in crypto for a while
  • They are likely to have made significant profits and probably losses as well.
  • Donating a little bit of crypto is not a big deal for them, some of them already have
  • They like the option of remaining anonymous
• Active crypto users
  • Have their own wallets (not just Revolut, Binance)
  • Are used to making transactions, trades etc.
  • Use Twitter, Discord, Telegram to keep up with the cutting edge development in the space
  • Attend crypto meetups and events
• Crypto Builders
  • All of them are active users
  • They work at or run various crypto projects/communities
  • They often get paid (at least in part) in crypto